
Google AdSense is a pay per click program, which generates money by clicking on it. Every one who wants to get profit by his own site uses it. When visitors click on the Google add it generates money to the page owner, so more clicks that Google ads have, more money page owner gets. Google AdSense placement is the most important for clicks ratio (if we are not counting site visits..). Check the picture i posted.
You should place your ads in one of this way:

Darker is the color more ratio clicks you will have. So my advice is that you place your ads in one of this way, the best place like the picture shows you is upon the primary content.





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